We firmly believe that the absolute most important part of using social media (Web 2) sites is the content you submit. Without good content you will not get your articles ranking in the search engines and even if you do get the rankings you will not get any conversions.
There are different types of online social marketing sites available to use. There are some that allow you to bookmark, some leave little comments or posts and others that allow you to create your own little page such as Squidoo.com, Hubpages.com, Ning.com, Google Notebook & Ezinearticles.com. It is these sites that the content we talk about in this post is focused on being used on.
The majority of people out there trying to earn money with these types of sites are often too focused on quantity rather then quality. They will outsource the content or spin it without taking the time to ensure it reads well and is informative. Your first priority needs to be focusing on the human visitor. You can then go back and tweak the content slightly to better optimize it for the search engines, which we will
explain more about later on.
The simplest and most effective method that we use for creating good “human focused” content is to follow the simple formula A.I.D.A. which stands for…
A – Attention: Get the persons attention right away. This is where your title (headline) comes into play. You will want to right away grab the attention of the reader and for an example, say we were promoting a page on our site that was a weight loss pre sales affiliate page for “Supplement X” and our keyword was “supplement x reviews”; our headline (content title) might be…
“Most Supplement X Reviews Are Full Of Crap, I Stopped Using It and I Will Tell You Why!”
Now, this might seem aggressive to some, but if you were looking for a supplement x review, would this not get your attention?
I – Interest: Now that you got their attention it is time to get their interest in what you are talking about. Following the above example, if our main purpose is to promote this product, this is where we have to pull the reader in and get them interested in learning more.
We have taken the stance that we will be slamming the product but in reality we will not be, the title was just to get their attention. You may want to start by explaining why other reviews are so fake and how it is so hard to know what is real out there. Peak their interest in what you have to say so they keep reading. It is very important that you relate to them right away as well. Remember, this is just an example of a strategy to try… you can write this however you want.
D – Desire: You got their attention, peaked their interest in learning more and so now it is time to spark a desire. In this example we would now need to make sure to come clean and explain what was meant about quitting supplement x. Maybe take the stance that we quit early on because of forgetting to take the supplement and then a month later started up again and we soon realized that quitting was the worse mistake we made because the product worked.
Make sure to explain the benefits of the product and how it will help. Do not just say something like “lose weight” instead you will want to highlight exactly what the benefits of this feature is. So you might say something like…
“Helped me to fit into my size 32 pants from a size 38 in only 30 days”
A – Action: This is now were you tell them how they can quench that desire. This is also where many people fail because they make a weak call to action and just leave the reader hanging. It is so important that you tell the reader exactly what to do. Do not just put something like a keyword linked to your page or use “Click Here” because this does not tell the reader why they need to take that action. Instead tell them why to “Click Here”.
A couple examples may be…
“Click Here Now to Learn How Easy it is to Get Started”
“Get complete access to this incredible system by Clicking Here Now”
You will want to reemphasize the benefits and encourage the reader that this is one of the smartest things they will ever do.
IMPORTANT: You will want to ensure you have linked to your page with the keyword but we also recommend you use a call to action word such as “Click Here”, these get much better clickthroughs then just the keyword. You can add a nofollow to the click here link if you like 
It is also important to understand that this type of content is not for every social site, these are meant more for the sites that allow you to create a page that you own. Some sites however frown upon this type of content and do not like call to actions in the content and get up tight if there are more then 2 links in the content. Do not be discouraged if your content gets taken down from some sites, learn and tweak and try again. Remember though, the whole purpose is to get the reader to take an action and visit your blog.. so use the content to convince them that they need to do that.
TIPS: Grab a notepad and a pencil and rough out the outline of the content. It is easier to start it out this way then on a computer. Also, create your headline first and then the article… this helps guide you as to what to write about.
Once you have your content ready, you are going to want to optimize the content (we will talk about this tomorrow) and we will also show you how to make a few variations of one article for a few different sites 
So, did you get anything worthwhile from this post?
